Digital marketing is an umbrella term for the targeted, measurable and interactive promotion of products, services or brands using digital technologies, mainly on the internet, but also including mobile phones and other digital mediums. Digital marketing extends to converting leads into customers, retaining them, and maintaining relationships with them. The primary aim is to increase sales and promote brands.
SOCIAL MEDIA MARKETING
The services offered by our parent company, Design Mine Digital, focuses on social media marketing specifically. This is digital marketing through social media platforms such as Facebook. These platforms, particularly Facebook, are growing exponentially and provide unrivaled opportunities to reach potential customers within a specific area, on their mobile phones or computers, at a fraction of the cost of traditional advertising.
FACEBOOK FOR BUSINESS
With the rapidly increasing number of Facebook users in South Africa, particularly on mobile devices, advertising targeted to the Facebook mobile application, more specifically targeting direct geographical locations, is very effective. Facebook for Business also allows for targeted advertising in terms of location, demographics and behaviour. In addition, comprehensive reports showing returns on investments are provided.
The cost per targeted person who saw your advert is a fraction of the cost of traditional print media. The cost, along with the ability to target a specific audience, interact with customers, and receive comprehensive reporting, is what makes social media marketing an ever more attractive solution.
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