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Case Studies

FUEL STATION, JOHANNESBURG

 
Facebook-page
 
We set up a Facebook page for a fuel station in Johannesburg, with all the relevant details. We then ran a Facebook advert for two Super M drinks for seven days.
 
Time frame: 7 days

Target area: 5km radius from fuel station

Device targeted: mobile only

Budget: R500 advertising spend

Reach: 6543 people

Cost per reach: R 0.08

 

During the seven days this promotion was advertised, it reached an impression value of 9884. Impressions are the number of times the advertisement was seen or displayed. The advertisement reached 6543 different people. The reach is the number of unique people the advertisement was shown to. The cost per reach worked out to be R 0.08. During the seven days, the advert was engaged with 137 times. Engagement includes clicks on the advertisement, “likes” and shares.

 
 
 

FAST FOOD FRANCHISE, JOHANNESBURG

 

We ran a combo advert for a fast food franchise at a fuel station in Johannesburg.  The advert was run over a long weekend. The results were excellent and there was a significant increase in sales of this combo over that weekend.
 
Time frame: 3 days (long weekend)

Target area: 4km radius from fuel station

Device targeted: mobile and desktop

Budget: R250 advertising spend

Reach: 3734 people

Cost per reach: R 0.07

 

During the three days this promotion was advertised, it was engaged with 114 times. Engagement includes clicks on the advertisement, “likes” and shares. The advertisement reached 3734 different people. The reach is the number of unique people the advertisement was shown to. This advertisement reached an impression value of 5073.