Customer Advice

For Customers: Fuel Margins Explained


Particularly during trying economic times, customers are often displeased with fuel retailers about petrol prices and increases. Most customers don’t understand that prices are not set by retailers. And it is less known that retailers actually only make small margins on fuel sales, particularly considering how hard they have to work at their business. Below we explain […]

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8 Ways To Keep Customers Happy


Keeping customers happy is vital to run a successful fuel station. We’ve compiled a list of eight simple ways to keep your customers happy, resulting in a positive impact on your sales. 1. Customer is King This age-old business mantra is great advice to make your customers feel important (and right, even when they’re not). South Africa is […]

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